| Required Courses |
| Course # | Title | Winter | Spring | Summer | Fall |
MGMT
X467.62
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Entrepreneurial Journalism
Show Details Technology has changed the world of quality journalism forever. The future will be shaped by writers, editors, publishers, and thought-leaders who can either create and manage their own innovative projects online, or brand themselves online as professional journalists who can work with traditional media companies. The creative and commercial possibilities are endless for those who scramble now to take advantage of these new opportunities. This seven-week course is open to recent journalism school graduates, mid-career journalists, and other aspiring students. Readings and exercises, discussions and critiquing sessions will help you write and sell content online, create your own web presence, and gain new perspective and enthusiasm for a potentially lucrative career in digital journalism.
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MGMT
X467.50
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Making your Journalistic Notebook Public ( 2 units )
Show Details No doubt about it: technology is exploding and has fundamentally changed the ways in which news is gathered, produced and distributed. The vast array of social networking tools now available on the web, including Facebook, Twitter, blogs, LinkedIn, Instagram, Pinterest, G+, and Skype are critical outlets with which every journalist must be proficient. Identify how to organize your online journalism toolkit and select the appropriate methods to tell your story.
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ENGLISH
X451.55
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Beat Reporting in the Digital Age ( 2 units )
Show Details The last decade has seen huge transitions in the journalism world. However, much uncertainty also brings multiple opportunities for a reporter to distinguish themselves. In order to survive in an ever-evolving world, today's journalist or writer needs to have at least one area of expertise; their "beat." Various content providers, from newspaper websites to Internet giants like Yahoo, and start-ups such as Zite, are providing increased distribution for stories. This online course examines various forms an online beat can take as well as how to develop a beat, court sources, deepen your knowledge and get noticed. How do you determine what you would like to write about? Are there specific fields that are more marketable? How do you get started writing in a new field and how do you take your existing expertise in an area and turn it into a journalistic profile?
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MGMT
X467.60
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Transmedia Storytelling: Engaging your Audience in the Digital Age
Show Details A good story is the key to getting your message across, whether it's marketing, public relations, social advocacy or journalism because it is essential to audience engagement. Stories and narratives provide the context that audiences need so that information, actions and emotions have persuasive impact and personal relevance. Transmedia storytelling applies the ancient art of storytelling to new media forms, bringing new opportunities that dramatically impact marketing strategies and brand value. Storytelling-always the power behind successful marketing-must be adapted to this new, interactive media landscape. Transmedia storytelling engages audiences across media, multi-dimensionally. Critical information, back story and details of an ongoing narrative are provided through multiple media means-such as comic books, films, television programs, web content, mobile content, social networks, and games- creating a more expansive and immersive experience than traditional marketing approaches. Examine the role and structure of narrative in audience engagement, and how this dynamic new trend in media content development impacts consumers. You will use case studies and, upon completion of this course, evaluate and develop a transmedia story-strategy for a product, company, or campaign to take advantage of this new environment to engage and persuade.
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MGMT
X466.7
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Social Media for Public Relations ( 1.5 units )
Show Details Designed to address the specific needs of today's public relations and corporate communications professional in a new media environment, this course includes 5 practical modules of study that will empower PR professionals at all levels in their career to implement social media in their work, and be innovation leaders in their organization. Students will be left with practical, hands-on experience and a deep strategic understanding of the role social and new media serve in the PR mix.
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MGMT
X467.61
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Personal Branding for Journalism
Show Details TBD
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MGMT
X467.63
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Digital Newsroom Simulation LAB
Show Details TBD
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