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The Digital Marketing Association

Internet Marketing

Certificate Program Online!


Essential for all marketing professionals and business people, the Internet Marketing Certificate Program is designed to provide you with a comprehensive examination of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at fully leveraging the Internet for achieving business goals such as acquiring, converting, and retaining online customers.

Learn how to integrate new tactics and strategies with traditional marketing tools and practices aimed at capturing new customers, building customer loyalty, providing superior customer service, developing new products, improving profitability and conducting marketing research. You will also understand the value of and methods for determining return on investment of Internet marketing programs, as well as online visitor and buyer behavior. Learn how to develop an Internet marketing strategy and plan with the goal of maximizing your marketing budget.

Who Should Attend

  • Anyone interested in improving website performance, online marketing campaigns, search marketing and web analytics skills
  • Professionals interested in advancing a career in marketing

Program Benefits

  • Build effective online marketing strategies for customer acquisition, conversion and retention
  • Integrate key analytics and consumer browsing behavior into your online marketing efforts
  • Drive more traffic to a website with search engine marketing (SEM) techniques, including search engine optimization (SEO) to enhance organic search and paid search tactics that maximize promotional dollars
  • Track and measure online marketing campaigns using website analytical services
  • Apply Web 2.0, social media, mobile and emerging technologies as marketing and promotional tactics

Certificate Requirements

To earn the certificate, complete six (6) required courses and a minimum of 5 units of electives with a grade of “C” or better, for a minimum of 160 hours of instruction. All requirements must be completed within five (5) years after enrolling in the first course. Students not pursuing the certificate program are welcome to take as many individual courses as desired. Students pursuing the certificate must submit the Declaration of Candidacy along with a non-refundable fee of $125 before completing the third course in the program.

Advisory Committee

  • Jerri Lynn Hogg, Assistant Professor, Communication Management and Media Psychology, Bay Path College
  • Sinan Kanatsiz, Chairman and Founder, Internet Marketing Association, Chairman & Chief Executive Officer, KCOMM
  • Matthew Langie, Senior Director, Product Marketing, Adobe Systems
  • Tim Callen, Managing Partner, RBT Agency
  • Steve Kinney Chief Executive Officer and President, Search Optimizers
  • Mirna Bard, President & Social Media Consultant, NuReach Global
  • Pamela Rutledge, Media Psychologist, Media Psychology Research Center
  • Taline Felix, Digital and Social Media Director, Sprocket Media

Stay Informed About
Internet Marketing

Social Media VideoFree Content Marketing Video
Content Marketing: Best Practices for Marketing & Advertising
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Online Video Marketing Information Session
Recorded 4/29/14
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Email Marketing Information Session
Recorded 4/25/14
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How to Become Unemployment Proof - The New Rules for Personal Branding
Recorded 3/20/14
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Crisis Communications in the Social Media Era
Recorded 3/11/14
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Internet Marketing Education and Career Planning Session
Recorded 3/4/14
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Matt Langie, director of product marketing at Adobe Systems and instructor at UC Irvine Extension, discusses the incredible growth in marketing–specifically in the digital realm–and the corresponding need for education in this area.

On-site Training Available

Through Corporate Training, we can deliver this program or customize one that fits your organization's specific needs. Visit Corporate Training or call (949) 824-1847 for information.

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