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Social Media

Specialized Studies Program Online!

The Digital Marketing Association


According to the 2015 Social Media Marketing Industry Report by Social Media Examiner1, 96% of marketers surveyed indicate that social media is a critical tool for business growth—and they are interested in the most effective tactics for best engaging with audiences.

LinkedIn, Twitter, Facebook and YouTube remain the dominant platforms, with companies and individuals embracing the social approach.

Our program addresses many of the benefits and challenges of social media usage, while providing a roadmap that addresses these fundamental questions:

  • How do you integrate social media into your overall marketing plan?
  • What are the best social media strategies and tactics to employ?
  • How much should you invest in social media?
  • What are the best tools to measure and track social media tactics?

Through case studies, interactive sessions, online forum discussions and exercises, attendees will gain the knowledge, experience and practical skills to immediately apply their learning in the workplace.

Program Benefits

  • Form and optimize social networks
  • Design and implement a social media strategy
  • Integrate social media tools into other marketing business initiatives
  • Implement strategies to track and measure the ROI of social media
  • Map metrics and evaluate results of specific social media driven results
  • Discover new media technologies and identify which is best suited for your product or business

Who Should Attend

This program is designed for all professionals working in the marketing field to learn more about digital marketing and social media: interactive marketers who seek to increase their product influence; experienced marketers who wish to expand their knowledge and skills; mid-level managers responsible for brand awareness and loyalty; those tasked with planning, aligning and integrating social media in their organizations; entrepreneurs managing small firms; individuals who have taken on—or wish to take on—social media responsibilities within their organizations; or those who seek to better understand social media marketing for personal and/or networking purposes.

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On-site Training Available

Our Corporate Training specialists can deliver this program or customize one that fits your organization’s specific needs. Visit Corporate Training or call (949) 824-1847 for information.

English Proficiency Requirement
All certificate programs at UCI Division of Continuing Education (classroom and online formats) require professional-level English language proficiency in listening and note-taking, reading comprehension and vocabulary, written expression, and oral presentation.

Specialized Studies Award Requirements

To earn the Social Media Specialized Studies Award, participants must complete a minimum of 9 units (90 hours) of instruction with a grade of “C” or better. To receive the award, after completing all program requirements, students must submit a Request for Specialized Studies with a non-refundable $35 fee online. Students not pursuing the award are welcome to take as many individual courses as they wish.

12015 Social Media Marketing Industry Report, Social Media Examiner, pp. 7-8