Skip Navigaton

Social Media

Specialized Studies Program Online!

The Digital Marketing Association


According to the 2015 Social Media Marketing Industry Report by Social Media Examiner, marketers place a very high value on social media for growing and promoting their businesses. 96% of marketers surveyed indicate that social media is important for their business, while more than 91% want to know the most effective social tactics, and the best ways to engage with social media.

From Facebook to LinkedIn, Twitter to YouTube companies and individuals embrace social media platforms to attract and retain customers. The program addresses the many benefits and challenges of social media usage, and provides a roadmap to help individuals and companies navigate social media for competitive advantage.

Our program addresses the top social media subjects marketers want to learn about including tactics, engagement, measurement, tools and audience, helping individuals and their companies navigate the social media landscape, and gain a competitive edge.

The program addresses the fundamental questions:

  • What are the best social media strategies and tactics to employ?
  • How much should you invest in social media?
  • How to measure and track social media tactics?
  • How to integrate social media into the overall marketing plans?

Through case studies, interactive WebEx sessions, online forum discussion and exercises, attendees will gain the knowledge, experience, and practical skills to immediately apply their learning in the workplace.

Program Benefits

  • Understand how to form and optimize social networks
  • Design and implement a social media strategy
  • Integrate the use of social media tools into implementation of marketing initiatives and other strategic business initiatives
  • Implement measurement strategies to track and measure the ROI of social media
  • Map metrics and evaluate results of specific social media driven results
  • Discover new media technologies and identify which is best suited for your product or business

Who Should Attend

This program is designed for all professionals working in marketing, advertising, branding, communications, or sales. It is also appropriate for individuals seeking to employ social media to further their careers.

Specialized Studies Award Requirements

To earn the specialized studies award in Social Media, complete a minimum of 9 units (90 hours) of instruction with a grade of “C” or better within five (5) years of enrolling in the first course. Upon completion of requirements, submit a Request for Specialized Studies with a non-refundable $35 fee online. Students not pursuing a specialized studies award are welcome to take as many individual courses as they wish.

Stay Informed About
Social Media

Social Media VideoFree Content Marketing Video
Content Marketing: Best Practices for Marketing & Advertising
Download now


How to Become Unemployment Proof - The New Rules for Personal Branding
Recorded 3/20/14
View Webinar

Crisis Communications in the Social Media Era
Recorded 3/11/14
View Webinar

On-site Training Available

Our Corporate Training specialists can deliver this program or customize one that fits your organization’s specific needs. Visit Corporate Training or call (949) 824-1847 for information.

English Proficiency Requirement
All certificate programs at UC Irvine Extension (classroom and online formats) require professional-level English language proficiency in listening and note-taking, reading comprehension and vocabulary, written expression, and oral presentation.