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The Digital Marketing Association    SoCal BMA

Social Media

Specialized Studies Program Online!


According to a 2014 report by Social Media Examiner, marketers place a very high value on social media. 92% of marketers surveyed indicate that social media is important for their business, while more than 89% want to know the most effective social tactics and the best ways to engage with social media. – 2014 Social Media Marketing Industry Report.

Facebook and LinkedIn are the two most important social networks for marketers1, while YouTube ranks as the second largest search engine on the web2. With expansion on these platforms and many others (Twitter, Pinterest, blogs, etc.), companies are embracing social networks at an ever-increasing pace.

Our program addresses the top social media subjects marketers want to learn about including tactics, engagement, measurement, tools and audience, helping individuals and their companies navigate the social media landscape, and gain a competitive edge.

The program addresses the fundamental questions:

  • What are the best social media strategies and tactics to employ?
  • How much should you invest in social media?
  • How to measure and track social media tactics?
  • How to integrate social media into the overall marketing plans?

Through case studies, interactive WebEx sessions, online forum discussion and exercises, attendees will gain the knowledge, experience, and practical skills to immediately apply their learning in the workplace.

12014 Social Media Marketing Industry Report, Social Media Examiner
2YouTube, August, 2013

Program Benefits

  • Understand how to form and optimize social networks
  • Design and implement a social media strategy
  • Integrate the use of social media tools into implementation of marketing initiatives and other strategic business initiatives
  • Implement measurement strategies to track and measure the ROI of social media
  • Map metrics and evaluate results of specific social media driven results
  • Discover new media technologies and identify which is best suited for your product or business

Who Should Attend

This program is designed for executives or teams of professionals working in marketing, advertising, branding, communications, or sales. It is also appropriate for individuals seeking to employ social media to further their individual careers.

Specialized Studies Award Requirements

To receive the specialized studies award in Social Media, complete a minimum of 9 units (90 hours) of required courses with a grade of “C” or better within five (5) years of enrolling in the first course. Upon completion of requirements, submit a Request for Specialized Studies with a non-refundable $35 fee online. Students not pursuing a specialized studies award are welcome to take as many individual courses as they wish.

Stay Informed About
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Social Media Education and Career Planning Session
Recorded 6/10/14
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How to Become Unemployment Proof - The New Rules for Personal Branding
Recorded 3/20/14
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Crisis Communications in the Social Media Era
Recorded 3/11/14
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How to Affordably Research Your Customers Online
Recorded 12/10/2013
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On-site Training Available

Through Corporate Training, we can deliver this program or customize one that fits your organization's specific needs. Visit Corporate Training or call (949) 824-1847 for information.