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Search Engine Optimization

Specialized Studies Program Online!


The demand for Search Engine Optimization (SEO) professionals is growing, as consumers increasingly utilize Internet search engines such as Google, Yahoo, Bing and Bidu to guide their purchasing decisions. As consumers become more sophisticated in their searches, organizations are dedicating more resources to achieve high search engine rankings for their websites. This program is designed to teach students the process of Search Engine Optimization (SEO), which will significantly improve website rankings, resulting in increased awareness, revenue, and profit.

Program Benefits

  • Understand how search engines (Google, Yahoo, Bing, Bidu) rank websites.
  • Develop the skills required to optimize website structure to maximize rankings, site visits, and sales.
  • Effectively utilize Google Analytics.
  • Learn the latest search engine optimization tools and techniques.
  • Utilize social media for marketing and to increase traffic.
  • Learn how to utilize search engine optimization and web analytic tools and techniques to understand customers and develop effective marketing campaigns.

Specialized Studies Award Requirements

The Specialized Studies award is provided upon completion of 12 credit units (6 required and 6 elective credit units) with a grade of “B” or higher in each course. To receive your certificate, submit a Request for Certificate after completing all program requirements. Students not pursuing a specialized studies award are welcome to take as many individual courses as they wish.

Stay Informed About
Search Engine Optimization

Google Analytics Certification: Information Session
Recorded 3/6/2015
View Webinar

Harness the Predictive Power of Google Analytics: Information Session
Recorded 9/12/2014
View Webinar

Who Should Enroll

Designed for small and large businesses and individuals who are involved with web design, marketing, or website IT support, this program provides the training needed to get the highest possible ranking from search engines.

On-site Training Available

Our Corporate Training specialists can deliver this program or customize one that fits your organization’s specific needs. Visit Corporate Training or call (949) 824-1847 for information.

English Proficiency Requirement
All certificate programs at UCI Division of Continuing Education (classroom and online formats) require professional-level English language proficiency in listening and note-taking, reading comprehension and vocabulary, written expression, and oral presentation.