Marketing for the Residential Builder

Overview

Course Schedule

Offered in collaboration with the Institute of Residential Marketing, the National Association of Home Builders, and the Sales and Marketing Council of the Building Industry Association for Southern California.

Overview

Gain a competitive edge for employment opportunities and enhance your potential for increased income by obtaining the industry designation, Member, Institute of Residential Marketing (MIRM).

This program gives you the latest information in new home sales marketing techniques. Competition, economic pressure, and an ever-increasing level of buyer sophistication create an ongoing challenge for you to be market-driven in all aspects of your decision-making.

Program Benefits

Learn how to create, execute and evaluate marketing plans, budgets, and strategies for a residential development.
Explore the overall housing industry and changes occurring today.
Examine sales management strategies and training.
Discuss the successful integration of advertising, public relations, on-site merchandising, sales offices/management/selling techniques, post sale programs ... and more!
Successful completion of the courses in this program satisfies part of the requirements for receiving the MIRM designation.

Specialized Studies Award Requirement

Students must complete four required courses.

English Proficiency Requirement	On-site Training
English Proficiency Requirement	On-site Training
English Proficiency Requirement	On-site Training
All certificate programs at UC Irvine Extension (classroom and online formats) require professional-level English language proficiency in listening and note-taking, reading comprehension and vocabulary, written expression, and oral presentation. If you would like to refine your English language proficiency prior to beginning one of our programs, please see our English Language Programs.
Through Corporate Training, we can deliver this program or customize one that fits your organization's specific needs. Visit Corporate Training or call (949) 824-1639 for information.

Stay Informed About
Marketing for the Residential Builder

"When you receive a designation from the Institute of Residential Marketing, you will be joining the most respected residential sales and marketing professionals in the country."
– National Association of Home Builders

Advisory Committee

Michael Battaglia, VP, project development, Standard Pacific Homes
Dan Flynn, director of Land Acquisition, John Laing Homes
Mike Hixson, M.B.A., MIRM, executive VP, The Ryness Company
Valerie Hardman, VP, Outdoor Dimensions
Kathy Johnson, Board of Directors, Scholarship Chair, The Home Builders Council
Leslie Kiger, Vice President, Sales, OCB Reprographics
Donald Neff, President, La Jolla Pacific, Ltd
Terryn O’Brien, marketing director, RBF Consulting
Bob Odle, consultant, Odle & Associates
Dennis Sundstrom, B.S., principal, Sundstrom & Schmid Engineers
Tamara Tatich, director of marketing, Black Mountain Ranch, LLC
Glen Worthington, M.S., principal planner, City of Irvine

Please note MIRM courses can be applied toward the Light Construction and Development Management Certificate Program.