Marketing for the Residential Builder

Learn how to find the information that's critical to the homebuilding business. This course will allow you to gain understanding of the demographic, economic and psychographic factors that affect housing supply and demand. You'll also learn to employ a model that projects opportunities for specific local markets. To create an effective marketing plan for your residential development, you need a thorough understanding of the housing industry's customers, as well as the ability to understand the state of the market for new homes. Begin with the basics as you explore the variety of homebuilding firm management structures, company organization and finance, as well as land acquisition and the entitlement process. Gain an insider's grasp of the changes occurring today in the housing market that will affect future operations and the factors influencing real estate markets, such as the economics of the marketplace, market research principles and methods that affect demand and supply of housing. Lectures, discussions among your colleagues and a Saturday field trip will give you the practical knowledge you need to understand the housing market and consumer of today. Build your marketing program on a foundation of insight into the housing industry.

A good marketing plan communicates your project to the right audience and stimulates sales. Gain the competitive advantage by learning how to create an effective marketing plan with a realistic budget for new housing developments. This course gives you valuable insight into the marketing planning process and its influence on the decisions affecting the sale and development of new housing. Learn how to read appropriate market segments, forecast sales and develop appropriate marketing plans and budgets. Understand how to determine criteria for the creation of architectural and site plans. Create a dynamic, exciting marketing plan that gets results--and how to create an appropriate marketing budget.

A well-executed marketing plan is essential to assuring that your residential development project performs well in the marketplace. To create a successful plan, you must know how to bring groups from a variety of disciplines together to form a cohesive marketing group. Learn how to motivate, communicate with, and manage your marketing team. Homebuilding industry professionals will share practical insights into topics which include creating a theme, graphics, advertising, public relations, on-site merchandising, interior design, landscaping, sales offices, and post-sale programs. Gain the competitive advantage by learning how to execute a successful marketing plan.

In today's competitive real estate market, you need an effective sales force that not only understands your customers, but knows how to qualify buyers and close the sale. Learn the strategies of sales management, training, and effective personnel management that are necessary for the urban and suburban home builder. Acquire a working knowledge of essential topics including management and recruitment of the sales force, training techniques, managing customers and owners and market positioning.