Overview

Essential for all marketing professionals and business people, the Internet Marketing Certificate Program is designed to provide you with a comprehensive examination of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at fully leveraging the Internet for achieving business goals such as acquiring, converting, and retaining online customers.

Learn how to integrate new tactics and strategies with traditional marketing tools and practices aimed at capturing new customers, building customer loyalty, providing superior customer service, developing new products, improving profitability and conducting marketing research. You will also understand the value of and methods for determining return on investment of Internet marketing programs, as well as online visitor and buyer behavior. Learn how to develop an Internet marketing strategy and plan with the goal of maximizing your marketing budget.

Who Should Attend

• Anyone interested in improving website performance, online marketing campaigns, search marketing and web analytics skills
• Professionals interested in advancing a career in marketing

Program Benefits

• Build effective online marketing strategies for customer acquisition, conversion and retention
• Integrate key analytics and consumer browsing behavior into your online marketing efforts
• Drive more traffic to a website with search engine marketing (SEM) techniques, including search engine optimization (SEO) to enhance organic search and paid search tactics that maximize promotional dollars
• Track and measure online marketing campaigns using website analytical services
• Apply Web 2.0, social media, mobile and emerging technologies as marketing and promotional tactics

Advisory Committee

• Jerri Lynn Hogg, assistant professor, Communication Management and Media Psychology, Bay Path College
• Sinan Kanatsiz, chairman and founder, Internet Marketing Association, chairman & chief Executive Officer, KCOMM
• Matthew Langie, senior director, product marketing, Adobe Systems
• Tim Callen, managing partner, RBT Agency
• Steve Kinney chief executive officer and president, Search Optimizers
• Dana Todd, chief marketing officer, Newsforce
• Mirna Bard, president & social media consultant, NuReach Global
• Pamela Rutledge, media psychologist, Media Psychology Research Center

Stay Informed About
Internet Marketing

Internet Marketing Information Session
Recorded 3/10/2011
Watch Now!

Certificate Requirements

To earn the certificate, participants must complete six (6) required courses and electives totaling a minimum of five (5) units, each with a grade of "C" or better, for a minimum of 160 hours of instruction. Students not pursuing the certificate program are welcome to take as many individual courses as they wish.

After you have completed all requirements, you may request to receive your official certificate by completing the Request for Certificate and returning it to our offices as noted on the form. All requirements must be completed within five (5) years after the student enrolls in his/her first course.

On-site Training Available

Through Corporate Training, we can deliver this program or customize one that fits your organization's specific needs. Visit Corporate Training or call (949) 824-1847 for information.

English Proficiency Requirement
All certificate programs at UC Irvine Extension (classroom and online formats) require professional-level English language proficiency in listening and note-taking, reading comprehension and vocabulary, written expression, and oral presentation. If you would like to refine your English language proficiency prior to beginning one of our programs, please see our English Language Programs.