Overview

The Marketing Certificate Program focuses on core marketing competencies, and lays the foundational knowledge necessary to meet the challenges and opportunities faced by today’s marketer. These skills are applicable across all industries, domestic or international. As technology opens up unlimited opportunities in marketing, this program features the most effective methods, techniques, and strategies — including social media channels — to capture new customers, build customer loyalty, develop products, improve profitability, and utilize research data. Come learn from some of the best in the business — leading professionals with the marketing experience to provide both a theoretical foundation and practical training.

"It’s an accepted truth that the best product doesn’t always win, the best marketing does.”
 – Colleen Edwards
    President of PowerMark

Program Benefits

• Establish an integrated marketing perspective that will help you maximize the impact of your total marketing effort
• Recognize quantitative and qualitative research methods, and determine how research data drives marketing decision making
• Identify the appropriate social media channels, and integrate them into your marketing campaigns
• Analyze and understand customer needs and buying behavior, and competitor strengths and weaknesses
• Understand marketing program development and implementation, and comprehend your role within a fully integrated, strategic marketing plan

Advisory Committee

• Ronald Bray, Customer Programs and Events Manager, FileNet, an IBM Company
• Carla Fitzgerald, B2B Marketing Consultant
• Geoff Graves, president, Graves Advertising
• Tad Heitmann, president, BioComm Network Inc.
• Patrick Kennedy, regional manager, Nielsen Media Research
• Robbynn Lystrup, director of marketing, Johnson Ukropina
• Jennifer McCusker, director, Global Talent Management and Retail HR, Oakley
• Tamara Nall, senior associate, Booz & Company
• Nina Robinson, Consultant
• Richard Steele, Partner, International Sales and Marketing Group (ISMG)
• Donald Titus, executive vice president, LM Alternatives, Inc.
• Alladi Venkatesh, professor of marketing, UCI Paul Merage School of Business

Stay Informed About
Marketing

The "Using the Web as a Marketing Tool" course helped me land a job of my dreams! The company I had applied to was looking for fresh, out-of-the-box ideas. My web marketing ideas and knowledge from your class helped me clinch the job! I was able to make a great impact through our website hub and Facebook presence in a short period of time. I am positive that I wouldn't have gotten the job without this course.
  – Kellie Frank

Who Should Attend

This program benefits those who want to enter this creative and challenging field; those who have been promoted or are seeking career advancement and need marketing skills; as well as business owners wanting to incorporate it into their organizations. Current advertising, public relations, sales, or marketing professionals wanting to update their knowledge will find value in the program.

Certificate Requirements

To earn the certificate, participants must complete all required courses each with a grade of “C” or better for a minimum of 155 hours of instruction. Please see the Application for Candidacy.

After you have completed all requirements, you may request to receive your official certificate by completing the Request for Certificate Form and returning it to our offices as noted on the form. All requirements must be completed within five (5) years after the student enrolls in his/her first course.

On-site Training Available

Through Corporate Training, we can deliver this program or customize one that fits your organization's specific needs. Visit Corporate Training or call (949) 824-1847 for information.

English Proficiency Requirement
All certificate programs at UC Irvine Extension (classroom and online formats) require professional-level English language proficiency in listening and note-taking, reading comprehension and vocabulary, written expression, and oral presentation. If you would like to refine your English language proficiency prior to beginning one of our programs, please see our English Language Programs.