Business Administration

With an understanding of the four P's - product, place, price and promotion, you'll be prepared to develop a dynamic marketing strategy. Explore the complex relationships between objectives, strategies, positioning, tactics, budgets, competitive analysis, target markets, and more. Understand how to monitor the environment, conduct market research, and choose customers and suppliers more carefully while improving the profitability of your business. Additionally, explore how today's information-based economy is affecting the way in which products are marketed and sold, and learn marketing fundamentals as they apply specifically to the Internet.

Determine what it is you want your web site to do, then learn how to make your site accomplish those objectives. Strategic use of the Internet can increase the efficiency and effectiveness of your overall marketing program when you know what options are available to you in terms of techniques and tools. Learn how you can use your web site as a research tool, selling tool, and communications tool. Discover how to develop and use your web site to provide customer service, test new products, and obtain marketing research information. This course is a must for marketing professionals who must collect and analyze market data to develop strategies that increase sales.

Determine what it is you want your Web site to do, then learn how to make your site accomplish those objectives. Strategic use of the Internet can increase the efficiency and effectiveness of your overall marketing program when you know what options are available to you in terms of techniques and tools. Learn how you can use your Web site as a research tool, selling tool, and communications tool. Discover how to develop and use your Web site to provide customer service, test new products, and obtain marketing research information. This course is a must for marketing professionals who must collect and analyze market data to develop strategies that increase sales.

This course is for those individuals who are or will be asked to assume finance, cost, and budget responsibilities and for individuals who interface and work with accounting and finance departments. Content of the course includes selected aspects of finance from a non-financial specialist perspective. Specific topics include: financial analysis; planning, forecasting, and budgeting; cash flow, and strategic financing. This class will be interactive and will require the active involvement of the participants in finance related activities.

Effective writing is a powerful tool in the business environment. Learn how to articulate your thoughts clearly, concisely and with a style that gets your writing read. Improve your skill at using this powerful instrument by learning to select and use appropriate formats, use the correct medium and adjust your writing style accordingly, as well as identify your objective and communicate it clearly. You'll also learn to spot, avoid and correct the most common writing pitfalls and gain valuable experience analyzing, writing and revising a complete spectrum of business documents. From a simple interoffice memo to a twenty-page business proposal, learn how to put good writing to work for you.

A required course in the Certificate Programs in Administrative Management and Business Administration. An elective course in the Certificate Program in Human Resources Management. Are you a manager interested in increasing your effectiveness? A human resources professional? An individual looking to move into management? Now you can acquire an in-depth understanding of the basic concepts and theories of management, while exploring the manager's operational role in all types of organizations. Gain insight into the manager's responsibility in planning, organizing, leading, staffing and controlling within the workplace. Learn how the best managers manage for success!

Success in business can be greatly enhanced with an understanding of key entrepreneurial characteristics and competencies solutions. This interactive course provides executives and senior professionals with the knowledge succeeding in an entrepreneurial opportunity. Topics include: how creativity, opportunity and feasibility are best evaluated; business strategies for new businesses; developing a business plan; entrepreneurship in a large corporation; achieving success in a new business. Case studies allow executives and senior professionals who come from all over the world to gain an understanding of entrepreneurial concepts and develop skills in a real-world setting. Team projects create an experience in developing an entrepreneurial business. At the end of the course students will have the skills and confidence to evaluate starting a business.

Businesses use project management to manage projects and achieve outcomes typically with limited resources and under limited time constraints. This intensive, hands-on course provides an overview of the principles that underlie project management and covers the fundamental skills needed to enhance the outcome of any project. Gain a working knowledge of the nine major areas of the Project Management Body of Knowledge (PMBOK as defined by the Project Management Institute) including human resources management, communications management, scope management, quality management, scheduling/time management, cost and resource management, risk management, contract/procurement management, and project integration.

Human resources management is vital to the financial health and productivity of all organizations. This important function provides the crucial link between management and employees in the public and private sector. In this course you will learn the fundamentals of human resources management. Begin by acquiring an in-depth understanding of the charter and mission of human resources in the industrial, service and public sectors. Then multiply your role and knowledge of the major elements of the personnel process including recruiting, interviewing, wage and labor issues, benefits, compensation, employment, regulations, documentation and termination, while gaining an insider's grasp of employee relations, work force diversity and human resources planning and research. Finally, you will address various theories regarding employee morale, organizational behavior and group dynamics. If you are interested in changing or advancing your career, this course will give you an overview of this growing field.

Virtually everything that we do in business involves working with people in person one on one, in groups, in writing, by phone or through a myriad of other electronic means. In today's highly competitive business world, it is more important than ever to recognize and study the significant role communication plays in our lives. As employees at all levels, how well we communicate in a large part determines how successful we will be on the job, and our level of personal job satisfaction. This course is for individuals at all levels in all types of businesses/organizations who desire to polish and/or develop additional communication skills in formal and informal settings. Through interactive discussions, role plays and activities the following areas are covered: verbal and nonverbal communication; defensive/supportive communication; assertiveness, submissiveness and aggressiveness; active listening; receiving and providing criticism; team building; delegation of responsibilities; empowerment; management and sales strategies; leadership; customer service; interviewing/recruiting; conflict resolution.

Strategic planning is integral to your role as a manager in an engineering or technical environment. Intensive and hands-on, this course gives you management insight into solving three questions fundamental to strategic planning: 1) Where are we today, 2) Where do we wish to arrive, and 3) How do we get there? Explore topics including, the four approaches to strategic planning and their advantages and disadvantages, setting short-term and long-term objectives, tools and business models, tactics and action, tie-in to MBO, the most advanced strategic planning techniques, and pitfalls to avoid. Learn how to get started, set short-term and long-term objectives, and implement the strategic plan. Use strategic planning to improve managerial effectiveness.

This course will focus on the critical ethical implications of managerial decision making. The emphasis will be on the link between personal values, community values, and ethical standards in any decision-making situation. Organizational leaders will understand the ethical quandaries in which they can find themselves and learn how to handle them. Students will also learn how to identify and avoid ethical decision-making traps. The students will also explore the critical links between beliefs, values, and ethics and learn how make decisions when these decision-making elements don't align. Students will also have the opportunity to assess their own ethical perspective and learn how to collaborate and work with others who begin with a different perspective.