Overview
 This program introduces the principles of sales and provides practical experience in the hard skills necessary for success at all levels. Practicum-based courses focus on the specific sales skills, marketing/sales team dynamics and requirements, and customer relationship management that all sales people must understand: needs assessment, communication and networking for effective sales strategies, skills, structure and systems (the 4 S’s of sales). The capstone course provides students with an opportunity to develop and present sales plans, strategies and tactics.
Specialized Studies Award Requirements
A Specialized Studies Award in Sales is presented to UC Irvine Extension candidates who complete a minimum of 90 hours of core courses with grades of "C" or better. All requirements must be fulfilled within five years from the date of enrollment in the first course of the program.
Students not pursuing the award are welcome to take as many individual courses as they wish and may choose non-graded options.
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Stay Informed About
Sales
Program Benefits
- Analyze and apply the four S’s of sales (strategy, skills, structure and systems) in a variety of business environments
- Demonstrate an understanding and ability to perform all steps of the sales cycle from needs assessment and negotiation through close
- Identify key customer relationship management (CRM) decision variables and determine how they will improve sales effectiveness
- Analyze the necessary interdependence between marketing and sales and apply these principles in the development of marketing and sales teams
- Develop and present sales plans, strategies and tactics
Who Should Attend
This specialized studies program is intended for undergraduates and others new to a potential sales career; professionals taking on additional sales roles in their companies due to downsizing and other business factors, and marketing professionals needing to further understand how their own role is impacted by sales’ requirements
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