Overview

According to a new CareerBuilder survey, 35 percent of U.S. employers "use social media to promote their company."

WebProNews states, "25 percent of these employers are using social media to connect with customers and find new business, while others are using it to recruit and research potential employees (21%), or improve their employment brands (13%)."

From Facebook to LinkedIn, Twitter to YouTube – companies and individuals are embracing social media platforms at an ever-increasing pace. The program addresses the many issues surrounding this new phenomenon and provides a roadmap to help individuals and companies navigate social media to gain a competitive edge.

The program addresses the fundamental questions:

• What are the best social media strategies and tactics to employ?
• How much to invest in social media?
• How to measure and track social media tactics?
• How to integrate social media into the overall marketing plans?

Through case studies, interactive WebEx sessions, online forum discussion and exercises - attendees will gain the knowledge, experience, and practical skills to immediately apply their learning in the workplace.

On-site Training Available

Through Corporate Training, we can deliver this program or customize one that fits your organization's specific needs. Visit Corporate Training or call (949) 824-1847 for information.

English Proficiency Requirement
All certificate programs at UC Irvine Extension (classroom and online formats) require professional-level English language proficiency in listening and note-taking, reading comprehension and vocabulary, written expression, and oral presentation. If you would like to refine your English language proficiency prior to beginning one of our programs, please see our English Language Programs.

Stay Informed About
Social Media

Program Benefits

• Understand how to form and optimize social networks.
• Design and implement a social media strategy.
• Integrate the use of social media tools into implementation of marketing initiatives and other strategic business initiatives.
•  Implement measurement strategies to track and measure the ROI of social media.
•  Map metrics and evaluate results of specific social media driven results.
• Discover new media technologies and identify which is best suited for your product or business.

Who Should Attend

This program is designed for executives or teams of professionals working in marketing, advertising, branding, communications, or sales. It is also appropriate for individuals seeking to employ social media to further their individual careers.

Specialized Studies Award Requirements

Individuals who complete a minimum of 9.0 units of core courses and who file the Application for Award will earn a Social Media Specialized Studies Award. Each course must be successfully passed with a grade of “C” or better. Individuals may choose to take courses on a pass/fail basis or “no grade” basis if they will not be requesting a Specialized Studies Award.

After you have completed all requirements, you may request to receive your official specialized studies certificate by completing the Request for Certificate Form and returning it to our offices as noted on the form. All requirements must be completed within five (5) years after the student enrolls in his/her first course.