Overview
 Social media and Web 2.0 represent the World Wide Web functionality and tools now utilized by individuals and businesses to share information, facilitate commerce, and influence broad communities. Social media is an opportunity and a challenge.
These courses introduce a variety of social media and web 2.0 concepts and tools including social networks, blogs, wikis, podcasts, and much more. With an understanding of the tools, learn how to leverage them in order to improve marketing, research, communications, customer support, brand reputation, competitive intelligence, product development, collaboration and knowledge capture. Learn how to map metrics and measure results. Internally manage social media with appropriate human resource policies.
Specialized Studies Award Requirements
Individuals who complete a minimum of 9.0 units of core courses and who file the Application for Award will earn a Social Media/Web 2.0 Specialized Studies Award. Each course must be successfully passed with a grade of “C” or better. Individuals may choose to take courses on a pass/fail basis or “no grade” basis if they will not be requesting a Specialized Studies Award.
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Stay Informed About
Social Media and Web 2.0
Program Benefits
- Distinguish the characteristics of Web 2.0 and social media
- Analyze legal ramifications, ethical considerations and risk management inherent in the use of social media and Web 2.0 in current business & marketing environments
- Integrate the use of social media tools into implementation of marketing initiatives and other strategic business initiatives
- Map metrics and evaluate results of specific social media driven tactics
Who Should Attend
The specialized studies program is intended for professionals in marketing, human resources, web design and development, web intelligence, business intelligence, investor relations, fundraising, and others who should be harnessing the power of social media in order to more effectively communicate, implement and evaluate business and personal strategies, goals and objectives.
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