 Overview
Web intelligence is a combination of web analytics, which examines how website visitors view and interact with a site’s pages and features, and business intelligence, which allows a corporation’s management to use data on customer purchasing patterns, demographics, and demand trends to make effective strategic decisions. As companies expand their reach into the global marketplace, the need to analyze how customers use company websites to learn about products and make buying decisions is becoming increasingly critical to survival and ultimate success.
UC Irvine Extension and University of British Columbia Continuing Studies have combined their resources to offer this new certificate program, which provides award-winning education on web analytics and leading-edge courses on data warehousing, business intelligence, and other business topics. Together, these courses give students a powerful set of skills and knowledge that companies need for growth and success in the 21st century.
Who Should Enroll
This program is designed for people who wish to enter the field of web analytics including those whose job functions include marketing, website design, corporate branding and product positioning, or other aspects of database-driven marketing. The focus of the program is on using technology to achieve business objectives. People who are well-suited for web analytics tend to be comfortable with technology, have good analytical thinking skills, and understand the importance of serving customers more effectively by implementing sound business strategies.
Certificate Requirements
This certificate program is offered jointly with University of British Columbia (UBC) Continuing Studies, in partnership with the Web Analytics Association (WAA). In order to receive the certificate, students must complete the four online courses required for the UBC Award of Achievement in Web Analytics (visit the UBC Web site for course availability), and a minimum of five units of coursework from among the UC Irvine Extension electives (see course schedule tab). Students must complete a total of 15 quarter units with no grade lower than “C’ to be eligible to receive the certificate. Students must enroll directly with UBC for the required courses and with UC Irvine Extension for the electives.
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Stay Informed About
Web Intelligence
Program Benefits
Upon completing the certificate requirements, students will be able to:
- Apply proven web analytics methodologies to increase a web site’s effectiveness in marketing products and services, and increasing customer conversion rates
- Use data warehouse concepts to identify relevant data and aggregate those data into a single depository for more effective trend analysis and website performance statistics
- Improve your organization’s bottom line through a more effective web presence and enhanced data analysis for successful decision making
- Move your career ahead by gaining in-demand knowledge and skills
Advisory Committee
- Raquel Collins, Senior Program Leader, University of British Columbia Continuing Studies
- Avinash Kaushik, Author, Web Analytics: An Hour a Day
- Gus Krauss, Health Systems Specialist, Department of Veterans Affairs
- Peter Moroney, Director, University of British Columbia Continuing Studies
- Jim Novo, Owner and President, The Drilling Down Project
- Anne Nuttall, Director, Information Technology Enterprise Strategy, The Irvine Company
- Eric Peterson, Chief Executive Officer, Web Analytics Demystified, Inc.
- Michael Roach, Director, Program Management Office, The Irvine Company
- Natalie Spence, Senior Web Analyst, Web Marketing, Business Objects
- Jim Sterne, President, Target Marketing, Chairman, Web Analytics Association, Founder, eMetrics Marketing Optimization Summit
- Stefano M. Stefan, Assistant Director of Business, Management, and IT Programs UC Irvine Extension
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