(FALL 2009)

A required course in the Specialized Studies Program in Regulatory Affairs Management, and an elective course in the Certificate Program in Medical Product Development.
Getting your medical product to market successfully starts before product design and does not end with the product launch. This course focuses on what is needed to successfully market products within medical device and related industries. Learn how to analyze the market, identify and understand customers and users in medical marketing industries, and provide them with value through innovation, sales and service. Case studies and insights from practicing medical product professionals enhance the application of classroom concepts. Prerequisite: Working knowledge of the medical product industry and environment, or equivalent experience. See enrollment confirmation for login information.

Judy H. Stechert, M.B.A., RN, principal at MedX3, LLC, has over 20 years of global marketing and management experience in the medical device industry with capital equipment, implantables and disposables. Prior to launching MedX3, LLC, Judy was Vice President of the Center of Excellence for Business Intelligence at Edwards Lifesciences, between 2000 and 2003, and provided information and analysis for all of Edwards’ business lines, product and business development, and investor relations requirements.