(WINTER 2010)

A required course in the Certificate Programs in Marketing and Business Administration.
With an understanding of the four P's - product, place, price and promotion, you'll be prepared to develop a dynamic marketing strategy. Explore the complex relationships between objectives, strategies, positioning, tactics, budgets, competitive analysis, target markets, and more. Understand how to monitor the environment, conduct market research, and choose customers and suppliers more carefully while improving the profitability of your business. Additionally, explore how today's information-based economy is affecting the way in which products are marketed and sold, and learn marketing fundamentals as they apply specifically to the Internet. See enrollment confirmation for login information.

Steve Fritzenkotter, M.B.A., is a business management professional, responsible to the development and implementation of organizational, marketing and sales strategies for large and small companies. His education includes a Masters of Business Administration with an emphasis in Marketing. He is a regular contributor in sales industry publications. Fritzenkotter teaches regularly at the University of Phoenix and Ashford University. In addition, he is an Adjunct Professor of Business of Cal State University, San Marcos.