(Fall 2009)

This course provides the ultimate how-to guide of Public Relations for practitioners and newcomers by focusing on everything needed to understand how PR has become dominant in marketing. A quantum leap for anyone who thinks they are already aware of the extent of PR, students will become fully versed in the comprehension of media while receiving inspiration and practical ideas for getting messaged material out to an oversaturated public via media and other critical influencers. This course will focus on how to identify news hooks; ways to build contacts and master skills in PR, and how to bring news to anyone as an expert news source in a fast-changing world of creating buzz. Additional topics include: ways to stay informed; new and adaptable writing skills; handling editors, journalists and opinionated online reporters; need for total access; and training the perfect spokesperson in a Web 2.0 setting. See enrollment confirmation for login information.

Donna G. Hahn, B.A., APR, is president of Hahn Communications in Laguna Hills, California. She has 29 years of public relations experience handling communications programs for professional sporting events, consumer companies, senior communities and non-profit organizations. She has been an accredited (APR) member of the Public Relations Society of America since 1992, and has won numerous awards for writing and media relations.