(Winter 2010)

Mass media ethics is the study of moral and professional conduct within the communication field, including public relations, advertising, new media and graphic communication. This course, which assumes that corporate social responsibility is good for business, shows communications practitioners-through case study analysis--how to recognize and confront potential ethical issues they might face in their careers. Topics will include model social corporate programs, how to choose social causes, gaining employee support for responsible behavior, and understanding the importance of personal values, among others. See enrollment confirmation for login information.

Debra Conkey, MA, is President of Debra Conkey Communications, a public relations and marketing firm in Laguna Beach, Calif., that specializes in travel and healthcare. In addition, she is a lecturer for the College of Communications at California State University, Fullerton, where she has taught writing, ethics, public relation, and travel and tourism classes for 14 years. During her 18-year teaching career, she has also taught journalism, feature writing and business writing. Debra is a travel writer and photographer who travels the world to learn about other cultures, then shares her experience in articles and photo exhibits.