(FALL 2009)

An elective course in the Certificate Programs in Business Administration and Marketing.
Success in business can be greatly enhanced with an understanding of key entrepreneurial characteristics and competencies solutions. This interactive course provides executives and senior professionals with the knowledge succeeding in an entrepreneurial opportunity. Topics include: how creativity, opportunity and feasibility are best evaluated; business strategies for new businesses; developing a business plan; entrepreneurship in a large corporation; achieving success in a new business. Case studies allow executives and senior professionals who come from all over the world to gain an understanding of entrepreneurial concepts and develop skills in a real-world setting. Team projects create an experience in developing an entrepreneurial business. At the end of the course students will have the skills and confidence to evaluate starting a business. Early registration recommended.

Richard Steele, B.S., is partner of International Sales and Marketing Group (ISMG). He is a business consultant with over 35 years experience in the sales and marketing of high technology products. His consulting activities are focused on product and business strategy, international market development, and distribution and sales channel programs. Steele served as senior vice president at Printronix for 10 years and personally led the development of new international marketing and sales operations in China, India, Europe, Russia and Middle East.