(FALL 2009)

Essentials of Marketing Beyond the Four Ps (Section 1) MGMT X461.6  (3)

A required course in the Certificate Programs in Marketing and Business Administration.
For marketing managers, company generalists, entrepreneurs and non-marketing professionals, this course provides a strong understanding of fundamental marketing principles and practices. Students will learn the role and application of the "4 P's"-product, price, place and promotion-in developing a strategic marketing plan. In addition, students will gain experience with market segmentation, positioning, the product and service development process, financial budgeting and integrated marketing communications. By the end of the course, students will have experience creating an integrated, strategic marketing plan for a product or service in the marketplace and will have the skills and knowledge required to create plans for their own organizations. Early registration recommended.

Marc Villarreal, B.A., President of Marcomm Associates, a Brea-based marketing communications firm specializing in servicing the B2B accounts. Has practical and relevant professional experience (22 years of agency experience). His vocation includes the innate ability to engage and communicate/relate well with students. Future students may be interested to know of his 17+ years working at San Antonio Catholic Church as a music minister, teacher, mentor and founder of the Young Adults Program.