(FALL 2009)

A required course in the Certificate Program in Marketing. An elective course in the Certificate Program in Investor Relations. A core course in the Specialized Studies Program in Social Media and Web 2.0.
Determine what it is you want your Web site to do, then learn how to make your site accomplish those objectives. Strategic use of the Internet can increase the efficiency and effectiveness of your overall marketing program when you know what options are available to you in terms of techniques and tools. Learn how you can use your Web site as a research tool, selling tool, and communications tool. Discover how to develop and use your Web site to provide customer service, test new products, and obtain marketing research information. This course is a must for marketing professionals who must collect and analyze market data to develop strategies that increase sales. This course may be taken as a substitute for Mgmt X461.13 Using the Web as a Marketing Tool. See enrollment confirmation for login information.

Tim Callen, M.B.A., has been involved in high tech for over 20 years, with over 13 years of high tech marketing experience. He has had direct experience with multiple aspects of Internet technology and marketing, including Web site definition, development, design, deployment, and ongoing marketing efforts. His experience includes development and deployment of online e-commerce solutions. Callen has served in a consultant capacity for a number of companies in various industries in support of their Web initiatives.