(Winter 2010)

Internet-based marketing activities are supplanting traditional marketing techniques. Search engines are the means whereby prospective customers find vendors. Consequently, Search Engine Optimization (SEO) provides a means to maximize web site traffic. SEO a multi-faceted strategy and should be an integral part of any marketing plan. Keyword/phrase selection and web site content design will be discussed. Students will learn to measure the web site ranking before/after SEO implementation. The three main search engines (Google/Yahoo/Bing) will be addressed. 'Pay-per-click' campaigns and ad optimization issues will be discussed. E-mail marketing campaign, E-commerce strategy and Social Media optimization strategies will also be explained. Prerequisites: Familiarity with the Web search engines. Knowledge of web site development process. HTML, ASP.NET, PHP, Databases.

Ash Pahwa, Ph.D., is an educator, entrepreneur, and technology visionary with over 25 years of industry experience. He is the founder of "eAxiom Software" which provides internet marketing services. His expertise includes web programming, digital image processing, database management, digital video and data storage technologies. He developed cellAnalyst image analysis software for the Microsoft Windows/.NET platform. The "cellAnalyst" is also available as a web service. He developed iVision an image database management system for storage and retrieval of biomedical images based on metadata, annotation and content. iVision was developed under a research grant from National Institute of Health. Dr. Pahwa also taught a Digital Image Processing course at University of California, Irvine in winter of 2007. He earned his Ph.D. in Computer Science from the Illinois Institute of Technology in Chicago. He is listed in "Who's Who in the Frontiers of Science and Technology".