ACP International Tourism & Hotel Management

Overview

Gain the most comprehensive, real-world training to seek top management positions in the hospitality and tourism industry. Whether you are new to the field or an experienced professional needing refreshed skills, our courses give you the knowledge and preparation needed to earn those coveted positions in high-end hotels, top restaurants, full-service resorts, luxury cruise lines, tourism offices, and other hospitality organizations.

As Eco-tourism becomes a growing movement that encourages environmentally responsible travel around the world, this program will address the topics of sustainable tourism and the growth of “greening” in tourism.

Benefits

• EXAMINE the fundamentals of global hospitality management.
• LEARN to use marketing and branding techniques to capture and retain the hospitality client.
• ANALYZE revenues, expenses and resources to help make important budgeting decisions.
• BUILD event management and project management skills necessary in the dynamic hospitality industry.
• MANAGE customer satisfaction.
• LEARN how to develop an integrated service culture that supports employee retention.
• DEFINE event planning strategies necessary to meet the needs of the global customer.

Who Should Attend

This program is designed both for people entering the field and for those who already work in the hospitality industry but wish to enhance their careers. Examples include:

• Business professionals seeking to enter the hospitality industry
• Hospitality workers who wish to gain management skills for upward mobility
• Developers in the timeshare, vacation ownership, and condominium/hotel industries
• Key personnel working for chambers of commerce, convention and visitors bureaus, tourism boards, and hotel/motel associations
• Other professionals involved in the development of infrastructure for the hospitality industry

Certificate Requirements

In order to earn the Hospitality Management Certificate, students must complete all the courses listed below with a grade of “C” or higher in each course.

All certificate programs at UC Irvine Extension require professional-level English language proficiency in listening and note-taking, reading comprehension and vocabulary, written expression, and oral presentation. International students who do not meet certificate program admissions requirements are invited to enroll first in one of our English language program offerings.

Admission Requirements

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Graduate-level Professional Certificates

Schedule

Tuition: $6,500
Internship: $1,650

	2009	2010	2011
Winter	Jan 7- Mar 31	Jan 6-Mar 29	Jan 5-Mar 28
Spring
Fall
Summer	Jul 2-Sept 16	Jun 30-Sept 20	Jun 28-Sept 15

Curriculum

Introduction to an ACP

Gain an overview of the American higher educational system and acquire the academic skills to ensure your success in an ACP.

Professional Communications Seminar (PCS)

Understand American business culture, sharpen your communication and presentation skills, learn professional etiquette, and improve your business English.

Courses

• Introduction to the Hospitality Industry
  Focus on key aspects of the hospitality industry, including a brief history and interrelationships of key hospitality industry segments from an international perspective. Analyze the current operational and marketing challenges faced by senior hospitality professionals. Topics include: business planning and marketing, reservations, front office, food service and housekeeping issues, the growth of the greening of hospitality environments, hospitality law, and service standards.
• Strategic Marketing and Branding for the Hospitality Industry
  Acquire the cutting-edge decision-making skills necessary for effective strategic marketing initiatives designed to reach specific markets and establish brand identity. Examine effective strategic marketing and branding practices in the hospitality industry; including ways to manage double branding opportunities, electronic sales, distribution channels, and brand dominance. Review the strategic marketing plan elements through sample detailed cases studies and examples of various hospitality models.
• Customer Service Management
  Learn how to integrate customer relationship management for providing effective customer service and support. Address the importance of how you handle your customers and how that can directly affect your individual goals, as well as your team’s and company’s performance. Topics include: delivering better, faster service and increase customer satisfaction, learning how to achieve repeat business, and motivating your employees to provide seamless service.
• Fundamentals of Accounting and Budgeting
  Understand how to develop a realistic and comprehensive accounting and budgeting system that serves as a tool for department managers and general management in the hospitality industry. Develop an accounting and budget system focusing on revenue and expense estimating, calculation of break-even point, and return on investment.
• Project and Event Management
  Successful event management requires excellent communication skills and coordination of many individuals and departments, and frequently, outside vendors. Making certain that projects achieve their objectives, meet their deadlines, and are within budget can be a daunting but rewarding challenge. Discover proven tools, concepts and ways of thinking about projects that will considerably enhance the positive outcome of a hospitality and/or special event project.
• Human Resources and Leadership for the Hospitality Professional
  Examine the difference between a Manager and a Leader and learn what effective leadership means. The importance and benefits of appropriate human resource management techniques in the hospitality and travel-related businesses such as employee selection, progressive counseling/progressive discipline, termination, employee motivation and employee training are explained.
• Fundamentals of the Tourism Industry
  The course examines the history and the theories behind the development of the modern tourism industry. The course explores the socio-cultural, environmentally sustainable practices, and economic aspects of the tourism industry as well as the role of government and tourism organizations. Students engage in active discussions on the current trends and the future growth of this industry.

Internships
As an optional last course and for an additional fee of $1,350, you have the opportunity to apply academic theory and gain practical experience in a variety of businesses and industries for up to three months. A research project provides additional training. Also included in the internship are the Resume Development and Interviewing Skills workshops.
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