ACP International Tourism & Hotel Management

Overview

Gain the most comprehensive, real-world training to seek top management positions in the hospitality and tourism industry. Whether you are new to the field or an experienced professional needing refreshed skills, our courses give you the knowledge and preparation needed to earn those coveted positions in high-end hotels, top restaurants, full-service resorts, luxury cruise lines, tourism offices, and other hospitality organizations.

As Eco-tourism becomes a growing movement that encourages environmentally responsible travel around the world, this program will address the topics of sustainable tourism and the growth of “greening” in tourism.

Benefits

• Examine the current issues impacting global hospitality management
• Use proven marketing and branding techniques to capture and retain the hospitality- and tourism-focused client
• Build and adapt event management and project management skills necessary in the changing hospitality and tourism industries
• Learn how to develop an integrated service culture that supports employee retention
• Learn about the role of sustainability and greening in the current hospitality and tourism practices
• Develop accounting and budgeting systems that serve as tools in the hospitality and tourism industries
• Gain a competitive edge in the global job market through an internship in a U.S. company

Who Should Attend

This program is designed both for people entering the field and for those who already work in the hospitality industry but wish to enhance their careers. Examples include:

• Business professionals seeking to enter the hospitality industry
• Hospitality workers who wish to gain management skills for upward mobility
• Developers in the timeshare, vacation ownership, and condominium/hotel industries
• Key personnel working for chambers of commerce, convention and visitors bureaus, tourism boards, and hotel/motel associations
• Other professionals involved in the development of infrastructure for the hospitality industry

Certificate Requirements

In order to earn the Hospitality Management Certificate, students must complete all the courses listed below with a grade of “C” or higher in each course.

All certificate programs at UC Irvine Extension require professional-level English language proficiency in listening and note-taking, reading comprehension and vocabulary, written expression, and oral presentation. International students who do not meet certificate program admissions requirements are invited to enroll first in one of our English language program offerings.

Admission Requirements

Stay Informed About
Graduate-level Professional Certificates

"The International Tourism & Hotel Management program launched my career in the hospitality industry. Through my internship at the Ritz Carlton, Dana Point, I started by receiving professional training as a Quality Analyst to execute projects to improve the hotel's guest experience. Now, I am excited that after working through an internship and OPT program here, I am now employed full-time."
Jarco Schmenger, Spain
Universidad Europea de Madrid
ACP International Tourism & Hotel Management, Internship, OPT
Ritz Carlton, Cancun, Mexico

Schedule

Tuition: $6,900
Internship: $1,850

	2012	2013
Winter	Jan 4 - Mar 28	Jan 4 - Mar 28
Spring
Fall
Summer	Jul 3 - Sept 25	Jul 3 - Sept 24

Curriculum

Introduction to an ACP

Gain an overview of the American higher educational system and acquire the academic skills to ensure your success in an ACP.

Professional Communications Seminar (PCS)

Understand American business culture, sharpen your communication and presentation skills, learn professional etiquette, and improve your business English.

Courses

• Introduction to the Hospitality Industry
  Preparing for this exciting and increasingly competitive industry requires a good understanding of the structure of the industry and its many segments. This course focuses on key aspects of the hospitality industry, including overview of the inter-relationships of international tourism and the hospitality industry especially in regards to their importance as major economic drivers for economies around the world. Following an overview of various categories in international tourism, such as leisure, business, cultural and sports management, a review of corresponding hotel categories, departments and market segments will be discussed. Contemporary industry issues are examined including an overview to economic forces, demographic changes, labor issues, market trends and evolving green business models with various international projects profiled.
• Strategic Marketing and Branding for the Hospitality Industry
  Hospitality, dining, lodging, travel, leisure, and entertainment habits are changing rapidly as the information age and globalization revolutionize the world economy. Success in the hospitality industry demands effective strategic marketing initiatives designed to reach specific markets and establish brand identity for new markets. This course examines successful marketing and branding practices in the hospitality industry through various industry examples in the United States and abroad. These practices include ways to develop and manage branding opportunities, electronic communications, and diverse marketing distribution channels. At the conclusion of the course, you will be familiar with a step-by-step process for developing an integrated marketing plan, selecting a marketing mix, and developing a timeline for project implementation with metrics in place for evaluation.
• Customer Service Management
  Customer service management is a vital business issue as organizations integrate customer relationship management (or CRM) for providing effective customer service and support. This course addresses how providing true value to your customers can amplify your organization's performance. Topics include: delivering exceptional service and enhancing the customer experience; learning how to develop loyal customers; and, developing a workforce capable of providing exceptional customer service.
• Fundamentals of Accounting and Budgeting
  Understand how to develop a realistic and comprehensive accounting and budgeting system that serves as a tool for department managers and general management in the hospitality industry. Develop an accounting and budget system focusing on profit and loss statements, balance sheet analysis, and flexible budgeting and variance analysis. Learn to analyze traditional operational matrices and benchmarks for the hospitality industry.
• Project and Event Management
  Event planning is an important revenue source for hotels, resorts, gaming establishments, and cruise lines. Successful event project management requires excellent communication skills and coordination of many individuals and departments, and frequently, outside vendors. Making certain that projects achieve their objectives, meet their deadlines, and come in within budget can be a daunting but rewarding challenge. Discover proven tools, concepts, and ways of thinking about projects that will considerably enhance the positive outcome of a special event.
• Human Resources and Leadership for the Hospitality Professional
  Examine the difference between a manager and a leader and learn what effective leadership means. The importance and benefits of appropriate human resource management techniques in the hospitality industry such as employee selection, progressive counseling/ progressive discipline, termination, employee motivation and employee training are explained. Learn the skills you will need to recruit, hire, and retain qualified individuals who can meet the growing and changing needs of your organization.
• Fundamentals of the Tourism Industry
  Examine the history and the theories behind the development of the tourism industry. Explore the socio-cultural, environmentally sustainable practices, and primary, secondary, and tertiary economic impacts on a region. Analyze the infrastructure and components of the natural and built environments, and how the role of government and tourism organizations impact the industry. Focus on the current trends and the future growth of this industry, including showcasing tourism areas worldwide.

Internships
As an optional last course and for an additional fee, you have the opportunity to apply academic theory and gain practical experience in a variety of businesses and industries for up to three months. A research project provides additional training. Also included in the internship are the Resume Development and Interviewing Skills workshops.
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