ACP Marketing


Campus PhotoThe internet, digital economy, and growth of an information-based society are dramatically changing business and the way products and services are marketed and sold. To be more successful in this “new marketing environment,” businesspeople need to understand what is changing and the new tools and approaches now available. This certificate program focuses on building marketing knowledge and skills while incorporating the new tools. Specific areas of focus include market and marketing research, competitive monitoring, internal and external communications, marketing planning, and use of internet tools, techniques and software available to assist in implementing marketing strategies.


  • Explore new career opportunities or develop specific skills in marketing
  • Interact with local and international marketing professionals
  • Enhance your knowledge and skills in the various components of marketing, consumer research, presentation skills, creativity, and strategic planning
  • Acquire practical and theoretical knowledge from instructors who are working professionals and leaders in their field
  • Gain a competitive edge in the global job market through an internship in a U.S. company

Certificate Requirements

To earn the certificate, participants must complete the following courses, each with a grade of "C" or better for a total of 170 hours of instruction.

All certificate programs at UC Irvine Extension require professional-level English language proficiency in listening and note-taking, reading comprehension and vocabulary, written expression, and oral presentation. International students who do not meet certificate program admissions requirements are invited to enroll in one of our English Language Programs.

Admission Requirements

As an optional last course and for an additional fee, you have the opportunity to apply academic theory and gain practical experience in a variety of businesses and industries for up to three months. A research project provides additional training. Also included in the internship are the Resume Development and Interviewing Skills workshops.
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Graduate-level Professional Certificates

Estel Carbo Vinaixa“This program helped me to develop skills in different fields of marketing such as CRM, market research, presentation skills and strategic planning, as well as to obtain the practical and theoretical knowledge that I was able to apply during my internship and OPT. Studying at UC Irvine has given me the opportunity to learn from great professionals who also work for remarkable companies, and establish a worldwide network thanks to all the students who attend to these programs.”
Estel Carbo Vinaixa
ACP Marketing, ACP Business Administration & Management, Internship, OPT

Program Cost

Tuition for applications received by March 31, 2015:
  • Certificate: $7,500 (Approximate total cost: $12,300 USD, excludes airfare)
  • Internship: $2,100
Tuition effective April 1, 2015:
  • Certificate: $7,900
  • Internship: $2,400


Jan 3 - Mar 26
Jan 6 - Mar 31
Apr 4 - Jun 26
Apr 3 - Jun 24
Jul 3 - Sept 24
Jul 2 - Sept 23
Sept 19 - Dec 15
Sept 18 - Dec 10


Campus PhotoThis program is a marketing curriculum emphasizing the technology tools that are needed in a digitally-driven economy. Courses focus on how technology and the internet are changing the way the following core marketing activities are conducted: market research, competitive monitoring, customer service, internal and external communications, online and offline writing, branding, public relations and ‘business to business’ marketing. After completing the entire program, participants gain knowledge that meets competencies defined by the Department of Labor for a Marketing Manager.

Introduction to an ACP

Gain an overview of the American higher educational system and acquire the academic skills to ensure your success in an ACP.

Professional Communications Seminar (PCS)

Understand American business culture, sharpen your communication and presentation skills, learn professional etiquette, and improve your business English.


  • Presentation Skills Workshop
  • Essentials of Marketing Beyond the Four Ps
  • Web Marketing Integrating Social Media
  • Understanding Customers and Markets Through Research
  • Business-to-Business Marketing
  • Customer Relationship Management
  • Branding
  • Marketing Planning for Your Product or Business