Drive your business performance with world-class marketing strategies

From OCBJ Advertorial – Monday, May 13, 2002

"Marketing is not about the 4Ps anymore. It's actually the 5Ps (PACE)-being highly timely in everything that you do because the business cycle and customer preferences change at such a rapid pace," says Susan Sinclair, UC Irvine Extension instructor. "The New Economy is all about Speed. The winning company is the one that is closest to "real time management." To reach $100 million in sales, it took Microsoft 10 years, AOL 9 years, Yahoo! 5 years, Amazon 3 years, and Priceline 1.5 years. It is crucial for businesspeople to understand this and to have the right set of skills to stay on top of rapid changes in their market."

UC Irvine ExtensionÕs business and management programs can help you gain this strategic perspective and the tools to implement winning marketing strategies for your company. We are focused on delivering practical training and new skills quickly, conveniently, and with instructors that are leading practitioners in their fields. With programs such as marketing, investor relations, e-business, and global operations management, you can achieve a global marketing view and be better prepared to raise the level of success for your company.

Marketing professionals can add more value to their firm by extending their skills into the investor relations field. Become a key corporate resource by learning how to structure a strategic IR program that ensures your company is highly valued in the marketplace. Our Investor Relations Certificate Program will help you develop the knowledge and skills to effectively disseminate information about your company and increase your shareholdersÕ confidence in their investment.

If you are interested in gaining entry into international markets and want to incorporate the Internet for business development or expansion, the Certificate Program in Global Operations Management can help lead the way. Through coursework in supply chain management, import/export management, marketing, project management, business planning, and finance, youÕll gain an overview of all the components of a successful global enterprise.

The E-business Certificate Program focuses on helping professionals establish profitable e-commerce initiatives. Gain an understanding of the entire e-business process including developing a marketing strategy, providing an online service, gaining a web presence, integrating online and offline marketing efforts, revenue planning, product fulfillment, site security, and more.

For those who want to add a marketing component to their business skills, our Marketing Certificate Program serves as an excellent starting point. This program blends traditional marketing concepts with contemporary practices involving technology and the Internet. It focuses on the core marketing skills as well as the latest methods used to capture new customers, develop new products, and improve the bottom line. YouÕll learn how to analyze your market and determine the optimal combination of value, cost, convenience, and communication to gain market share and increase profitability.

UC Irvine Extension offers courses to the public and through contract training with corporations. For a free course catalog, visit www.unex.uci.edu or call (949) 824-5414. For a free contract training consultation, contact Debbie Nielsen at (949) 824-1639.