The demand for Search Engine Optimization (SEO) professionals is growing, as consumers
increasingly utilize Internet search engines such as Google, Yahoo, Bing and Bidu
to guide their purchasing decisions. As consumers become more sophisticated in their
searches, organizations are dedicating more resources to achieve high search engine
rankings for their websites. This program is designed to teach students the process
of Search Engine Optimization (SEO), which will significantly improve website rankings, resulting in increased awareness, revenue, and profit.
- Understand how search engines (Google, Yahoo, Bing, Bidu) rank websites.
- Develop the skills required to optimize website structure to maximize rankings,
site visits, and sales.
- Effectively utilize Google Analytics.
- Learn the latest search engine optimization tools and techniques.
- Utilize social media for marketing and to increase traffic.
- Learn how to utilize search engine optimization and web analytic tools and techniques
to understand customers and develop effective marketing campaigns.
Specialized Studies Award Requirements
The Specialized Studies award is provided upon completion of 12 credit units (6
required and 6 elective credit units) with a grade of “B”
or higher in each course. To receive your certificate, submit a Request for Certificate after completing all program requirements. Students not pursuing a specialized studies award are welcome to take as many individual courses as they wish.
Stay Informed About
Search Engine Optimization
Google Analytics Certification: Information Session
Harness the Predictive Power of Google Analytics: Information Session
Who Should Enroll
Designed for small and large businesses and individuals who are involved with web
design, marketing, or website IT support, this program provides the training needed
to get the highest possible ranking from search engines.
On-site Training Available
Our Corporate Training specialists can deliver this program or customize one that fits your organization’s specific needs. Visit Corporate Training or call (949) 824-1847 for information.
English Proficiency Requirement
All certificate programs at UC Irvine Extension (classroom and online formats) require
professional-level English language proficiency in listening and note-taking, reading
comprehension and vocabulary, written expression, and oral presentation.